"Don't Stress. Trust APS" is a B2B strategic communication campaign designed for Aerial Production Services, a leading drone inspection organization. This campaign targets key stakeholders and decision makers in the Gas/Oil Industry, positioning APS as trustworthy, needed experts in the newly emerging gas/oil environmental inspection industry.

The goals of this campaign included: 

1. Increasing awareness of the new Environmental Protection Agency Regulations for the gas/oil industry among gas/oil industry leaders

2. Increase awareness of Aerial Production services among gas/oil industry leaders 

3. Fostering an attitude of trust between gas/oil industry leaders and Aerial Production Services

​

Key Campaign Elements Included:

• A Trade Show Tour with a focus on networking, brand awareness and presentations

• Positioning CEO Dave Sotiros as a Thought Leader in the drone inspection industry

• Creating and Distributing Informational Content regarding the new EPA regulations for the oil/gas/industry

• Securing Earned Media Placements for EPA informational content and APS corporate content

• Publishing Client Case Studies to emphasize the work APS does and their client success

​