"Fall In Love With Earth"

This Gold Winning creative climate change campaign was developed for the United Nations Development Programme during the 72 hour ICCO University PR World Cup Competition.
 

"Fall In Love With Earth" was strategically designed to meet the brief's target audience, Gen-Z and Millennials, where they are at by leveraging their pre-existing interests, habits and needs. This plan shows our audience that a relationship with the Earth is just like a relationship with loved ones: personal, action-filled, and two-sided.

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Along with being recognized as the Gold winning team, the United Nations Development Programme has invited my partner, Nora Sukniac, and I to discuss the implementation of "Fall In Love With Earth" on an international scale. 

 

“Alyssa and Nora’s campaign was the perfect blend of strategy and creativity,” said Christie Kleinmann, our team's faculty mentor. “They developed a campaign that was not only engaging but immediately implementable."

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Read more about the ICCO Competition and "Fall in Love With Earth" in the articles below:

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